Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction.
Today on the Q1 2016 earnings call, Mark… Read More
Users average 50 minutes per day on Facebook, Messenger and Instagram