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HeroCraft разрабатывает игру Warhammer 40,000: Space Wolf для iOS и Android

Warhammer 40,000: Space Wolf еще одна игра во вселенной Warhammer 40K, готовящаяся к выходу на нескольких платформах — PC, Android и iOS.
HeroCraft разрабатывает игру Warhammer 40,000: Space Wolf для iOS и Android

If Content Is King, Multiscreen Is The Queen, Says New Google Study

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New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.

While each of these has a significant place in our consumption today, their real power lies in how they are used together — in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens.

The state of TV viewing perhaps illustrates consumer usage best of all: polling 1,611 people across 15,738 media interactions and nearly 8,000 hours of activity during Q2, the study found that users are watching TV on average for 43 minutes per day — the most of any screen — but 77% of that time we are simultaneously using another device like a smartphone or tablet.

The study also found that although a lot of attention is being focused on smartphones and apps, this device is not only the smallest screen in our world, it’s also the least-used, at 17 minutes per day, compared to 30 minutes on tablets, 39 minutes on PCs and the 43 minutes watching TV.

But, while smartphones may be used the least overall, they are the most-used when it comes to on-boarding to a digital experience — or sequential device usage, as Google calls it. The research found that a majority of online tasks get initiated on a smartphone while being continued on another device — perhaps with a larger screen for easier use.

That effectively means that while your total content experience perhaps doesn’t need to be designed for a smartphone experience, at least the initial part of it should be, and that part should be integrated with how that content might be used on other devices — so, for example, watching a film first on a phone and then finishing it on a TV, or starting a shopping experience on a phone and finishing it on a PC.

The survey also found that smartphones are the most common sidekick device used simultaneously with other screens. This is perhaps unsurprising, given that smartphones are small and in many ways complement the services we get on PCs, televisions and tablets, not just with apps but also with voice and text services.

So what are the implications for a company like Google?

Since the bulk of its revenue, despite all its other activities, still comes from ads alongside search, if Google eats its own dogfood, I think we’re likely to see more and more integration with how it lets users search on one device and then continue that experience on another, as well as joined up search experiences across third-party and Google’s own internet properties — both courtesy of their Google accounts.

Given that Google will have advertising following users along the way, it also implies Google continuing to make sure that it has a role to play across all of the screens. Whether it does so as a software-only player, or also through an increasing role in the hardware itself, remains to be seen, although products like Google’s new tablet with Asus, and its new ownership of Motorola Mobility, seem to point in the latter direction.

The full research findings are available here and embedded below.


If Content Is King, Multiscreen Is The Queen, Says New Google Study

Here’s A Sneak Preview Of The Pebble Smart Watch UI [Video]

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Following the disappointing news that the InPulse team — the clever folks that raised over $3 million on Kickstarter in a matter of days — wouldn’t bring their e-paper Pebble smart watch to consumers by September (as promised), the company has released a video with a sneak preview of the watch’s UI.

The Pebble will be able to connect via Bluetooth to your iOS or Android smartphone, and can be set to alert you of incoming emails, texts, calls, and other alerts through an app. This isn’t necessarily unprecedented, but since the display uses e-paper technology, the battery lasts up to seven days — way longer than your average LCD display would.

In the video you’ll see that Pebble’s UI designer, Martijn, has created a custom tool to allow any graphic design work he does on his PC to be displayed on a Pebble watch prototype display in real-time.

He also shows off a demo of email, incoming calls, and the music app. All seem to be quite beautiful and functional, but feel free to confirm that for yourself below.


Here’s A Sneak Preview Of The Pebble Smart Watch UI [Video]

Now At 17M+ Users, Rebtel Brings Cheap VoIP Calls, Texts To The iPad

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With Skype under Microsoft ownership, Rebtel now claims to be the largest independent mobile VoIP provider, with 17 million users in over 200 countries accessing its service over WiFi and 3G on iPhone, Android, and PCs. Rebtel has added two million users since February, and is seeing an average of 650K new users a month — many of whom have been attracted by its low-cost calling to landlines and mobile, along with the ability to switch between data and voice connections to avoid dropped calls and busy networks.

Previously, Rebtel users have been able to download its iPhone app and use it on their iPads, but today the company is launching its first iPad app, with new navigation, graphics, and phonebook integration all optimized for Apple’s tablet.

The app allows users to make calls to other Rebtellers for free over WiFi and 3G, or select a number in their address book and call outside lines for cheap — at rates which CEO Andreas Bernstrom says can be up to 60 percent less expensive than Skype.

The app integrates with the iPad’s address book, enabling users to instantly see which contacts are available to call for free (are using Rebtel) and which they can call for cheap. The app also boasts low-cost international SMS at rates it claims are up to 60 percent lower than the average carrier, and allows users to let their friends reply to text messages for free by selecting “Collect Reply” and including a link to the message that lets them reply via mobile web page, while you pick up the tab. And because long calls over data networks can be unreliable, the company added its “KeepTalking” feature to let users talk over voice networks instead.

With Rebtel expecting to hit $85 million in revenues this year — with what the Rebtel CEO adds is an average revenue per user that’s three times higher than Skype — it believes its timing on the release of its new iPad app is looking good. The iPad reached 11.8 million in sales during the last quarter, with Apple selling 3 million of its new iPads in the first three days it was on the market, giving Apple a 68 percent share of the tablet market.

To this point, Bernstrom added:

We are squarely in the middle of the post-PC era, marked by an increasing amount of consumers who have leapfrogged the classic desktop PC in favor of multi-purpose mobile devices that allow for greater creativity and social interaction. We are excited to expand our development pipeline to respond to this growing global demand for tablets and iPads.

That being said, Rebtel plans to release an Android tablet app over the course of the next months, with a Windows Phone app due by the end of the summer. With Forrester research predicting that there will be 760 million tablets in use globally by 2016, the need for quality, tablet-optimized apps is becoming essential, and, offering cheap, flexible VoIP calling across tablet platforms will put Rebtel in a good position to continue its current growth.

For more, check out the free Rebtel iPad app here.


Now At 17M+ Users, Rebtel Brings Cheap VoIP Calls, Texts To The iPad

Kleiner Perkins And Sequoia Fund $6.5M Round For Ad Targeter Drawbridge

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When two of the biggest names in venture capital (arguably still the biggest) both invest in a startup, you know it’s probably time to take notice. So yes, take notice: A cross-device ad targeting startup called Drawbridge has raised a $6.5 million Series A from Kleiner Perkins Caufield & Byers and Sequoia Capital.

The company was founded in November 2010 by Kamakshi Sivaramakrishnan, a scientist at AdMob and then, after the acquisition, at Google. Sivaramakrishnan says she started the company because she saw the proliferation of ad targeting technology on the desktop web, while there was “no significant technology innovation” on the mobile side. So she decided to tackle the problem herself, “outside of the big G.”

Since then, Sivaramakrishnan says her team has built “very heavy-duty technology” to link up ad targeting on desktop and mobile. Drawbridge looks at activity on the desktop Web, and on mobile Web and apps. Then it uses “probabilistic and statistical inference models” to suggest which PC and mobile users are likely to be the same person using two different devices.

“Over time, we get enough confidence on the probability of these two activities belonging to the same user that deem it to be a ‘pair’,” she says.

And once a pair has been made, mobile advertisers have access to user data that’s being collected on the desktop, and can target their ads with much more nuance. In addition to the technology disparity between desktop and mobile, Sivaramakrishnan notes that people are usually using their mobile devices for a relatively narrow range of activity, usually entertainment or content consumption, so it’s only by accessing to their desktop activity that advertisers can determine “commercial-grade intent.”

The model also steers clear of any privacy concerns, Sivaramakrishnan says. There’s no personally identifiable information collected — no phone numbers, no email addresses, no Facebook accounts. In the meantime, Apple has started rejecting apps that access UDIDs to identify their users, which Sivaramakrishnan says makes Drawbridge “even more pertinent and significant now than when UDIDs were being lazily used as mobile cookies.”

“You don’t need a device ID to do advertising,” she adds.

Even though Drawbridge is only coming out of stealth today, Sivaramakrishnan says it has already been running campaigns with major advertisers and has significant revenue. The platform is still in beta testing, with plans for general availability in the second half of this year. Sivaramakrishnan also says the model could be expanded to other connected devices, not just desktop PCs and phones.

Drawbridge previously raised a seed round of undisclosed size from Kleiner and Sequoia.


Kleiner Perkins And Sequoia Fund $6.5M Round For Ad Targeter Drawbridge