Архив метки: MTV

Apple TV+ makes Facebook Watch look like a joke

Apple flexed its wallet today in a way Facebook has been scared to do. Tech giants make money by the billions, not the millions, which should give them an easy way to break into premium video distribution: buy some must-see content. That’s the strategy I’ve been advocating for Facebook but that Apple actually took to heart. Tim Cook wrote lines of zeros on some checks, and suddenly Steven Spielberg, JJ Abrams, Reese Witherspoon, Jennifer Aniston, and Oprah became the well-known faces of Apple TV+.
Facebook Watch has…MTV’s The Real World? The other Olsen sister? Re-runs of Buffy The Vampire Slayer? Actually, Facebook Watch is dominated by the kind of low-quality viral video memes the social network announced it would kick out of its News Feed for wasting people’s time.
And so while Apple TV+ at least has a solid base camp from which to make the uphill climb to compete with Netflix, Facebook Watch feels like it’s tripping over its own feet.

Today, Apple gave a preview of its new video subscription service that will launch in fall offering unlimited access to old favorites and new exclusives for a monthly fee. Yet even without any screenshots or pricing info, Apple still got people excited by dangling its big-name content.
Spielberg is making short films out of the Amazing Stories anthology that inspired him as a child. Abrams is spinning a tale of a musician’s rise called Little Voice Witherspoon and Aniston star in The Morning Show about anchoring a news program. Oprah is bringing documentaries about workplace harassment and mental health. Apple even has the Seasame Street gang teaching kids how to code.

This tentpole tactic will see Apple try to draw users into a free trial of Apple TV+ with this must-see content and then convince them to stay. And a compelling, exclusive reason to watch is exactly what’s been missing from…Facebook Watch. Instead, it chose to fund a wide array of often unscripted reality and documentary shorts that never felt special or any better than what else was openly available on the Internet, let alone what you could get from a subscription. It now claims to have 75 million people Watching at least one minute per day, but it’s failed to spawn a zeitgeist moment. Even as Facebook has scrambled to add syndicated TV cult favorites like Firefly or soccer matches to free, ad-supported video service, it’s failed to sign on anything truly newsworthy.
That’s just not going to fly anymore. Tech has evolved past the days when media products could win just based on their design, theoretical virality, or the massive audiences they’re cross-promoted to. We’re anything but starved for things to watch or listen to. And if you want us to frequent one more app or sign up for one more subscription, you’ll need A-List talent that makes us take notice. Netflix has Stranger Things. HBO has Game Of Thrones. Amazon has the Marvelous Mrs. Maisel. Disney+ has…Marvel, Star Wars, and the princesses. And now Apple has the world’s top directors and actresses.

Video has become a battle of the rich. Apple didn’t pull any punches. Facebook will need to buy some new fighters if Watch is ever going to deserve a place in the ring.

Apple unveils its subscription streaming service, Apple TV+

Apple TV+ makes Facebook Watch look like a joke

Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding

Jeffrey Katzenberg and Meg Whitman today announced a slate of new series and projects heading to their forthcoming video streaming service, Quibi. The list includes an origin story to complement Telemundo’s hit show “El Señor de los Cielos;” a music competition show produced by Justin Bieber manager and entertainment exec Scooter Braun; a show from Jennifer Lopez’s company about the power of giving and paying it forward; as well something called “Frat Boy Genius,” which will focus on the rise of Snapchat — and specifically its creator, Evan Spiegel.
“It is the story of how he built and created Snapchat, which is one of the great social platforms of our time,” touted Katzenberg. “And we want to tell a story that is as compelling and interesting about the creation of Snapchat and Evan’s story as “[The] Social Network” was for Facebook,” he added.
The project will be based on the screenplay by the same name, which had written Spiegel as a hard-partying Stanford student, according to Vulture’s review of the much-hyped script.
“He should be flattered,” remarked Katzenberg, of Quibi’s plans for the Spiegel-focused project.

And now to the featured scripts! First up: @Elissits’ FRAT BOY GENIUS, illustrated by @boxbrown. pic.twitter.com/GW8KQclrrB
— The Black List (@theblcklst) December 17, 2018

Katzenberg and Quibi CEO Meg Whitman were at SXSW to speak about the upcoming streaming video service, which plans to offer short-form video designed for mobile. On Quibi, consumers watch “quality” video cut into smaller pieces, including both scripted and unscripted original content, exclusives from Quibi’s partners and other daily news and sports programming.
Already, some of Quibi’s content plans have been announced.
For example, Deadline reported last fall that filmmakers Sam Raimi, Guillermo del Toro and Antoine Fuqua and producer Jason Blum will all create series for the service. And a pitch deck had touted other examples of Quibi’s programming — like a show called “Inspired By” with Justin Timberlake and “Under the Gun” with Kobe Bryant. Plus, Katzenberg himself had revealed in a LinkedIn post that Quibi was working on a basketball-related series with Steph Curry’s production company.
However, the story about Snapchat’s founding highlights how Quibi could benefit from its combination of tech and entertainment industry roots, in terms of deciding what to greenlight.
Whitman, a former HP Enterprise president and CEO, also pointed to another example: her penchant for using data to make decisions.
“I am deeply analytical and Jeffrey will argue in stories and allegories,” Whitman said. “And I will say: ‘Jeffrey, do you have any data to suggest that what you have just said is true?’ And he’ll say, ‘no I don’t have any data — but it’s true,’ ” she explained.
“Then I will come with data, facts, total available market size, market segmentation, market research, and he will say, ‘you know, not everything yields to analysis.’ And I’ll say ‘no, not everything does, but most things do,’ ” she said.
For the most part, today’s onstage discussion was a pitch for why Quibi will work and why it needs to exist — with Katzenberg touting its promise as an app that will benefit from 5G mobile networks as well as the cord-cutting behavior among younger millennials, who are no longer interested in traditional pay TV.
Both execs also stressed that Quibi was not a Netflix or YouTube competitor — despite angling for the same share of consumers’ mobile minutes and a set amount of downtime not spent on social media and mobile gaming, for example. They instead believe Quibi will be additive, and other services — like Netflix and Disney+ — can still win, even as Quibi wins.
Katzenberg said that Quibi aims to grab 20 minutes of the 70 minutes per day people spend watching short-form video, but doesn’t believe it will necessarily come at the expense of YouTube or others.
“Six years ago it was six minutes. A year and a half ago, it was 40 minutes. And today it’s 70 minutes,” he said, illustrating mobile video’s rise. “People love being able to watch great short-form content on the go.”
“What we know is that our users are watching a lot of video on mobile. They’re excited about the opportunity to see something differentiated. But honestly, we’re using a lot of judgment, and we’ll know whether it works when it launches,” Whitman added. 
Quibi will publish more than 100 pieces of content every week, meaning it’s going to be making 5,300-5,400 pieces of content per year, Katzenberg said. He also mentioned a few others examples of programming, including a daily round-up of the best of late night TV, and spoke more vaguely of the potential for a show that delivered music news, the way that MTV’s Kurt Loder once did.
The streaming service is launching in April 2020, Katzenberg also confirmed today, putting a more definitive time stamp on the launch time frame beyond “early 2020” or “spring.”

Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding

Facebook adds free TV shows Buffy, Angel, Firefly to redefine Watch

Facebook hasn’t had a hit show yet for its long-form video hub Watch, so it’s got a new plan: digging up some deceased cult favorites from television. First up, Facebook is making all episodes of Joss Whedon’s Buffy The Vampire Slayer, Angel, and Firefly free on Facebook Watch. There’ll be simultaneous viewing Watch Parties where fans can live-comment together for Buffy at 3 pm PT today, Angel tomorrow at 12 pm PT and Firefly on Sunday at 12 pm PT. Facebook recruited Buffy star Sarah Michelle Gellar to promote the launch.
These shows aren’t original, and they’re far from exclusive, as they’re included in a Hulu subscription and are available to rent or buy on other platforms. But at least they’re not run-of-the-mill web content. With Facebook’s remake of MTV’s Real World not arriving until Spring 2019, these sci-fi and horror shows are the most high-profile programs available on the free ad-supported streaming service. The hope is that fans of these shows will come get a taste of Watch, and then explore the rest of its programming.

However, Facebook downplayed this as a change is overarching strategy when I asked if it would be licensing more old TV shows. Instead, it’s trying to build a well-rounded mix of content. A Facebook spokesperson provided this statement:
No – this doesn’t reflect a strategy shift. We’re focused on bringing content to Watch that people want to discuss and create a community around — whether that’s live sports like UEFA Champions League in Latin America, compelling shows like Sorry For Your Loss, Queen America and Sacred Lies, or even nostalgia content like Real World reboot we’re bringing to Watch next year. Buffy, Firefly and Angel are pop culture favorites with dedicated fan bases, and we’re excited for the opportunity to bring these shows back in a way that enables fans to watch and discuss together on the same platform.
There’s no guarantee Whedon fans will flock to Watch in droves. [TechCrunch owner] Verizon tried the same thing, bringing Veronica Mars and Babylon 5 to its Go90 streaming service. That failed to move the needle and Go90 eventually shut down. Meanwhile, Watch Party’s simultaneous viewing hasn’t blossomed into a phenomenon, but perhaps bringing the feature to Messenger (which TechCrunch reports Facebook is internally testing) could more naturally spur these social consumption experiences.

Watch has made some progress since its lackluster August 2017 debut. Indeed, 50 million people now spend at least 1 minute per month with Watch. For comparison, more than 18 Snapchat Shows have over 10 million unique viewers per month. Facebook Watch users spend 5X longer watching than on clips discovered on News Feed videos. But Facebook Watch really needs to pour the cash in necessary to secure a tent-pole series — its Game of Thrones or House of Cards. That might mesh well with its new strategy of conceding the younger audience that’s abandoning Facebook in favor of targeting older users, CNBC reported.
With so much free video content floating around and plenty of people already subscribing to Netflix, Hulu and/or HBO, it’s been tough for Watch to gain traction when it’s so far outside the understood Facebook use case. Laying a bed of diverse content is a good baby step, but it needs something truly must-see if it’s going to wedge its way into our viewing habits.

Facebook adds free TV shows Buffy, Angel, Firefly to redefine Watch

Яна Чурикова перезапустит «MTV Россия»

Директором по запуску телеканала «MTV Россия», который намечен на 1 октября, назначена известная телеведущая Яна Чурикова. Она входила в первую команду виджеев, пришедших на российский MTV в 1998 году, и поэтому очень рада возможности руководить перезапуском канала 15 лет спустя.
Яна Чурикова перезапустит «MTV Россия»

«Потом появились мы и скупили все контракты на рынке»

Эфирное телевидение стремительно теряет молодежную ауди­торию. Сейчас ее доля среди всех телезрителей самая маленькая. Ее пока удерживают только яркие и провокационные реалити-шоу и качественная западная анимация в духе South Park. О том, почему MTV перестал быть музыкальным телеканалом и что заставляет мужчин «за тридцать» смотреть мультфильмы, корреспонденту РБК daily АНАСТАСИИ ФОМИЧЕВОЙ рассказал генеральный директор телеканалов MTV и «2х2» РОМАН САРКИСОВ.
«Потом появились мы и скупили все контракты на рынке»