Архив метки: Instagram Stories

Snapchat shrinks by 3M users to 188M despite strong Q2

The Stories War has officially killed Snapchat’s growth, leading to its first user count decline ever. In Q2 2018 earnings today, Snapchat’s daily active users number shrank 1.5 percent to 188 million this quarter, down from 191 million and positive 2.9 percent user growth last quarter.
Snapchat did beat earnings expectations with $262.3 million in revenue and a loss of $0.14 while Wall Street estimated an EPS loss of $0.17 with $249.8 million in revenue. Snap’s net loss decreased by 20 percent year-over-year, so it only destroyed $353 million this quarter compared to $385 million last quarter. Snap will have some extra cash to extend its runway despite its still-massive losses thanks to a $250 million investment from Saudi Prince Al-Waleed Talal in exchange for a 2.3 percent stake in the company.

Snapchat gets $250M investment from Saudi prince for 2.3%

Despite its user count shrinking for the first time since its launch in 2011, the improvement to revenue (up 44 percent year-over-year) and reduced losses led Wall Street to give Snap’s shares an immediate 11 percent pop in after-hours trading. But after dodging multiple questions about how it would improve revenues and when its optimized Android app would arrive, shares fell back to just below the day’s closing price of $13.12.
Snapchat is coming off a disastrous Q1 earnings with its slowest-ever user growth rate that led to a 24 percent plunge in its share price in May. But the company has been highly volatile, seeing a 37 percent boost in its share price after surprisingly positive Q4 2017 earnings. Now it’s proving that Facebook isn’t the only social network with growth troubles.

In hopes of distracting from the shrinking DAUs, Snapchat shared a monthly active user count for the first time: 100 million monthly active users in the U.S. and Canada. Snap says this is the highest it’s ever been, yet the reveal highlights that teens are as addicted to daily Snapchat use as they once were. DAUs are a much more accurate way of measuring engagement and ad revenue potential, as opening a single notification and never returning can still register someone as an MAU.
CEO Evan Spiegel blamed the DAU shrinkage on “a slightly lower frequency of use among our user base due to the disruption caused by our redesign.” But since, he believes “we have now addressed the biggest frustrations we’ve heard” so he’s optimistic about future growth. On the other hand, he credits the redesign as producing an 8 percent increase in retention among users older than 35, demonstrating the new design is more obvious and well labeled.
During the earnings call, Snap’s new CFO Tim Stone mentioned that it’s interested in monetizing every part of the app, including “communication.” That could foreshadow more ads in the messaging inbox beyond the sponsored lenses users can play with to send augmented reality Snaps to friends. Snap is also hoping that after a decline in ad prices as it moved to self-serve auctions, ad prices and revenue will climb.
One big bright point for Snap was that its average revenue per user in the Rest Of World region grew 65 percent just this quarter to reach $0.96. Figuring out how to monetize these developing countries where buying power is lower will be key to the company’s outlook. Snap says it’s still working to re-engineer its Android app to boost performance and reduce churn, since that’s where most of its new users are coming in.

The quarter saw Snapchat escape much of the scrutiny facing other social networks regarding fake news and election interference. But it clearly still has issues with security, as Snapchat accidentally leaked its own source code, which was archived by someone who then posted it to GitHub today, though it was eventually taken down.
Snapchat started running un-skippable ads in its Shows that could be a big money maker if extended to Stories. It began experimenting with e-commerce in earnest, allowing brands to sell things people can buy without leaving the app. It also opened self-serve buying of its augmented reality lens ads that people not only post, but play with for extended periods of time. And it launched its privacy-safe Snap Kit developer platform in hopes that alliances and referral traffic would help revive its user growth.
But problematically, its competitors like Instagram Stories continued to surge, with it now having 400 million daily Stories users and WhatsApp Status now having 450 million. Combined, Facebook has over 1.1 billion daily (duplicated) Stories users across its family of apps. That reach could make it tough for Snap to compete for ad dollars. And with its user count actually decreasing, that could make for a grim future for the teen sensation.

Snapchat shrinks by 3M users to 188M despite strong Q2

Instagram Stories gets ‘quote tweet’-style feed post resharing

Instagram’s next big Stories feature could let you compliment or trash talk other people’s feed posts, or embed a “see post” button to promote your own. A TechCrunch reader sent us these screenshots of the new feature, which Instagram confirmed to us is appearing to a small subset of users. “We’re always testing ways to make it easier to share any moment with friends on Instagram” a spokesperson wrote. Now those moments can include dunking on people. 
Instagram has never had a true “regram” feature with the feed, just slews of unofficial and sometimes scammy apps, but this is perhaps the closest thing. Users often screenshot feed posts and share them in Stories with overlaid commentary, but this limited the cropping and commentary options. Making an official “reshare could unlock all sorts of new user behaviors, from meme curation to burn book shade throwing to social stars teasing their feed posts in their Stories. Brands might love it for using their Stories to cross-promote a big ad campaign. Employing Stories to drive extra Likes and comments to permanent posts could help them gain more visibility in Instagram’s feed ranking algorithm.

Here’s how the feed post to Instagram Stories sharing feature works. You pick any public, permanent Instagram post and tap a button to embed it in your Story. You can tap to change the design to highlight or downplay the post’s author, move and resize it within your Story post, and add commentary or imagery using Instagram’s creative tools. When people view the story, they can tap on the post embed to bring up a “see post” button which opens the permanent feed post.
Users who don’t want their posts to be “quote-Storied” can turn off the option in their settings, and only public posts can be reshared. Facebook says it doesn’t have details about a wider potential rollout beyond the small percentage of users currently with access. But given the popularity of apps like Repost For Instagram, I expect the feature to be popular and eventually open to everyone.
Quote-Storying could help keep the feed relevant as more users spend their time sharing to the little bubbles that sit above it. And it offers a powerful viral discover mechanism for creators who can now ask fans to quickly reshare their post rather than having to awkwardly screenshot and upload them.
While both Instagram and Snapchat have let people privately send other people’s posts to friends as private messages, Snapchat lacks a way to embed other Stories or Discover content in your Story. Snapchat may have pioneered the Stories format, but Instagram has been rapidly iterating with features like Super Zoom and Highlights to extend its user count lead over the app it cloned.
The move by Instagram further ties together the three parts of its app: the permanent feed, ephemeral Stories, and private Direct messaging. You can imagine someone finding a post in the feed, resharing it their story, then joking about it with friends over Direct. It’s this multi-modal social media usage that turns casual users into loyal, ad revenue-generating ‘Grammers.

Instagram Stories gets ‘quote tweet’-style feed post resharing

Instagram tests letting users post Stories directly to WhatsApp

 Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. Read More

Instagram tests letting users post Stories directly to WhatsApp

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

 Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app only has 173 million… Read More

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

Instagram Stories launches cross-posting to Facebook Stories

 Facebook Stories might not be a ghost town for long. After testing in Portugal last month, TechCrunch spotted the option to syndicate your Instagram Stories to Facebook Stories appearing to US users. Now Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since they’re not allowed on Facebook… Read More

Instagram Stories launches cross-posting to Facebook Stories