Архив метки: Instagram Stories

Instagram Stories gets ‘quote tweet’-style feed post resharing

Instagram’s next big Stories feature could let you compliment or trash talk other people’s feed posts, or embed a “see post” button to promote your own. A TechCrunch reader sent us these screenshots of the new feature, which Instagram confirmed to us is appearing to a small subset of users. “We’re always testing ways to make it easier to share any moment with friends on Instagram” a spokesperson wrote. Now those moments can include dunking on people. 
Instagram has never had a true “regram” feature with the feed, just slews of unofficial and sometimes scammy apps, but this is perhaps the closest thing. Users often screenshot feed posts and share them in Stories with overlaid commentary, but this limited the cropping and commentary options. Making an official “reshare could unlock all sorts of new user behaviors, from meme curation to burn book shade throwing to social stars teasing their feed posts in their Stories. Brands might love it for using their Stories to cross-promote a big ad campaign. Employing Stories to drive extra Likes and comments to permanent posts could help them gain more visibility in Instagram’s feed ranking algorithm.

Here’s how the feed post to Instagram Stories sharing feature works. You pick any public, permanent Instagram post and tap a button to embed it in your Story. You can tap to change the design to highlight or downplay the post’s author, move and resize it within your Story post, and add commentary or imagery using Instagram’s creative tools. When people view the story, they can tap on the post embed to bring up a “see post” button which opens the permanent feed post.
Users who don’t want their posts to be “quote-Storied” can turn off the option in their settings, and only public posts can be reshared. Facebook says it doesn’t have details about a wider potential rollout beyond the small percentage of users currently with access. But given the popularity of apps like Repost For Instagram, I expect the feature to be popular and eventually open to everyone.
Quote-Storying could help keep the feed relevant as more users spend their time sharing to the little bubbles that sit above it. And it offers a powerful viral discover mechanism for creators who can now ask fans to quickly reshare their post rather than having to awkwardly screenshot and upload them.
While both Instagram and Snapchat have let people privately send other people’s posts to friends as private messages, Snapchat lacks a way to embed other Stories or Discover content in your Story. Snapchat may have pioneered the Stories format, but Instagram has been rapidly iterating with features like Super Zoom and Highlights to extend its user count lead over the app it cloned.
The move by Instagram further ties together the three parts of its app: the permanent feed, ephemeral Stories, and private Direct messaging. You can imagine someone finding a post in the feed, resharing it their story, then joking about it with friends over Direct. It’s this multi-modal social media usage that turns casual users into loyal, ad revenue-generating ‘Grammers.

Instagram Stories gets ‘quote tweet’-style feed post resharing

Instagram tests letting users post Stories directly to WhatsApp

 Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. Read More

Instagram tests letting users post Stories directly to WhatsApp

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

 Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app only has 173 million… Read More

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

Instagram Stories launches cross-posting to Facebook Stories

 Facebook Stories might not be a ghost town for long. After testing in Portugal last month, TechCrunch spotted the option to syndicate your Instagram Stories to Facebook Stories appearing to US users. Now Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since they’re not allowed on Facebook… Read More

Instagram Stories launches cross-posting to Facebook Stories

WhatsApp hits 1B daily users while its Snapchat clone rockets to 250M

 Facebook is winning the race to bring Snapchat’s Stories format to the rest of the world before its originator. WhatsApp Status, its version of Snapchat Stories, now has 250 million daily active users. That’s despite it being relegated to a secondary dedicated tab in the app, opposed to being front and center on the home screen like Instagram Stories which also now has over 250… Read More

WhatsApp hits 1B daily users while its Snapchat clone rockets to 250M