Архив метки: Gilt City

BiteHunter 2.0 Makes Finding A Deal On Good Eats Faster and Easier

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We’ve written quite a bit about BiteHunter, a mobile app for iPhone that aggregates dining deals in the U.S., since it launched about in 2010. Now, the New York-based company has released version 2.0 of its app and this update makes a good app even better. BiteHunter 2.0 doesn’t just introduce a new, highly visual interface for discovering restaurants with available deals around you, but it also allows you to buy the deal and make a reservation without ever leaving the app.

In total, the app currently gives its users access to about 50,000 deals nationwide. It aggregates these offers from a variety of sources, including Groupon, Restaurant.com, LivingSocial, Yelp Deals and Gilt City.

Its focus on deals, of course, means BiteHunter doesn’t directly compete with Yelp and similar services. Instead, the basic use case for the app is that moment where you quickly want to find a good restaurant without paying too much.

The highlight of this update, beside the new one-click purchase mechanism, is the new interface. It’s highly graphical, makes searching very easy, and lets you quickly see the Yelp rating of every place and the kind of deal you are getting. You can switch back and forth between a photo grid, a list view and a map.

BiteHunter also tuned the app’s recommendation algorithm for this release. Restaurants are now organized according to factors like your distance to the restaurant, the popularity of a given deal and the potential savings.




BiteHunter 2.0 Makes Finding A Deal On Good Eats Faster and Easier

Foursquare Adds Scoutmob To Its Growing List Of Deal Providers

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Over the last year, Foursquare has been actively buddying up with the daily deal players. Groupon, LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi all provide their daily deals to Foursquare. And today, Atlanta-based Scoutmob joins the ranks of deal sites partnering with the check-in champion, as Foursquare will today begin offering Scoutmob’s 50 percent-plus discounted deals in 13 U.S. cities from the within Foursquare’s mobile apps.

Foursquare CEO Dennis Crowley has said before that he thinks daily deal companies are version 1.0 of the tools merchants will eventually use to drive foot traffic to their stores. But, while daily deals are hot and companies are adopting them, there’s obviously no use in resisting. The more daily deal sites that Foursquare partners with, the more localized and nearby deals it can display to its mobile users.

The next step, Crowley said, is for Foursquare to become focused on what has long been seen as Groupon’s weakness: Loyalty. Through badges and check-in specials, Foursquare is beginning to focus more aggressively on loyalty. And with the startup’s growing dataset that captures user check-ins, where they’ve been, what destinations they’re visiting most frequently, the key will be for Foursquare to let merchants access its data to segment their customers. As Erick has said in the past, to be successful Foursquare has to find a way “to close the redemption loop between an offer and a purchase”.

The new partnership with Scoutmob is a good move for Foursquare because users can redeem Scoutmob’s deals without ever leaving the Foursquare app. Scoutmob’s formula also means that no payment is required to find deals spontaneously (their deals are free), as Scoutmob doesn’t require a credit card or cash upfront, the user simply pays the merchant, and Scoutmob receives a flat payment once deals are redeemed.

For Scoutmob, which was founded last year and is still a relatively young player in the deals space, this is a big win, because it gives the startup a national platform. Through Foursquare’s some 10 million users, Scoutmob can now leverage that brand recognition to begin signing up more restaurants, which is the startup’s specialty. The startup’s editors offer users tips on what kinds of food to order at local restaurants, what owners to interact with, etc.

With Foursquare on iPhone, Android, Blackberry, and Windows, Scoutmob now has the opportunity to reach a whole new set of customers through each of the big mobile OSes, giving the local businesses they highlight a new shot at customer acquisition. For the Atlanta-based startup, which has some 800K users to date, this could be a great opportunity to increase brand awareness, expand their user base, and reach a whole new set of eyeballs.

For more, see Scoutmob’s blog post here.


Foursquare Adds Scoutmob To Its Growing List Of Deal Providers

Daily Deal Aggregator Yipit Comes To iPhone

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The daily deal aggregation service Yipit is launching its own iPhone application today, allowing users to track deals from over 800 sources, including Groupon, LivingSocial, Gilt City and others. In this new mobile format, the service becomes a lot more useful, and not just because it saves you the hassle of dealing what increasingly feels like deal spam email.

Beyond Yipit’s aggregation capabilities, the app’s standout feature is its ability to personalize offers. Never want to hear about mani-pedi’s or yoga classes ever again? Love to golf but hate bowling? Then you just might like this app.

The Yipit app offers a location-based deal map and list view in its “Near Me” section while the “My Deals” section features those deals you would be interested in buying. The app walks you through the personalization process upon first launch, letting you select your city (or cities) from a list, then letting you check or uncheck the deals categories you would like to see.

Optionally, Yipit can also alert you to new and trending deals via push notifications. It’s easy to turn this feature off and on via the toggle switch in the app’s settings. Although Yipit won’t bug you with the deal categories you opted out of, you can still browse all your area’s deals from the “All Deals” section, if you choose.

This relative newcomer to the deals space company raised $6 million in Series B funding this summer, and at the time it was only aggregating 335 deal sources. Now its up to over 800. Also, in less than two years, Yipit has aggregated over 1 million offers. The company says that 90.3% of deal shoppers will buy from deal sites this year, leading to a potential height of $80-100 million in purchases over the holidays. Now that Yipit’s on the iPhone, it’s definitely poised to get in on that action.


Daily Deal Aggregator Yipit Comes To iPhone