You’ll soon be able to draw on the world around you and shoot back-and-forth Instagram Boomerang GIFs with the Facebook Camera. Bringing additional creative tools to the Facebook Camera could make it a more popular place to shoot content and help the company compete with Snapchat.
“We wanted to give people an easy way to create with augmented reality and draw in the world around them” says John Barnett, a Facebook Camera Product Manager about the feature it calls “3D drawing”. It’s rolling out to users over the coming weeks. Matt Navarra first spotted the features.
With AR drawing, you can scribble on the world around you, then move your camera and see the markings stay in place. It’s a fun way to add graffiti that only exists inside your screen. You can add the drawings before or while you’re recording, allowing you to draw on something out of frame, then pan or unzoom to reveal it. Facebook will eventually add more brushes beyond the pastel gradient colors seen here.
Facebook tells me the technology understands the corners and objects in the room to create a 3D spec. Facebook could that use that to detect surfaces like walls and tables to wrap the drawing onto them. Currently, it only does that when it’s confident about the object recognition, such as in optimal light conditions.
Since drawing is a universal language, the feature could make AR easy to use for younger users and Internet novices. Facebook launched its AR effects at F8 last April, and has recently added AR tracker target experiences that are triggered by real-world posters or QR codes. It all started with the company acquiring fledgling AR masks startup MSQRD in 2016.
Facebook added looping GIF creation to the Facebook Camera a year ago, but those can feel a bit jarring since they start back at the beginning once they end. Some users no longer have that GIF option, so it’s potentially being replaced by Boomerang’s established brand and more silky back-and-forth animated video clips. Facebook confirms that this feature is now rolling out to the Facebook Camera.
As we reported last week, Facebook is determined to make Stories work. Despite the criticism of it being a rip-off of Snapchat and redundant given Instagram Stories, Facebook is trying new ways to make Stories more popular an accessible. That includes tests of Stories as the default destination for content shot with the Facebook Camera, showing bigger tiles with previews of Stories atop the News Feed, and showing a camera and camera roll preview window when you open the status composer. Those, combined with these new features, could give Facebook Stories a boost in utility and visibility.
Facebook believes social media is on an inevitable journey from text to photos to videos to Stories equipped with augmented reality. Since Snapchat refused its acquisition offers, Facebook is now on a quest to evolve into an AR company rather than having to buy a big one. It remains to be seen whether users think AR is a novelty or a core utility, but Facebook won’t wait to find out.
3 tests show Facebook is determined to make Stories the default
Instagram will let you download your content after criticism about portability
Facebook Stories adds funky AR drawing and Instagram’s Boomerang
After a racial slur GIF caused Snapchat to remove its GIPHY sticker feature, Snapchat confirms to TechCrunch it’s reinstated its integration. GIPHY has apologized, fixed the bug that let the objectionable GIF slip through, and reviewed its GIF sticker library four times in an effort to guarantee that offensive content won’t end up in apps that embed it. Instagram had also removed GIPHY, but reinstated it last week with Snapchat saying it had nothing to share yet.
A Snap spokesperson told TechCrunch that over the past several weeks, the Snap team worked with GIPHY to revamp its moderation systems. Now Snap is confident that the fresh approach will protect users, so its brought the GIF stickers back. They let people embellish their photos and videos with overlaid animated illustrations and video clips.
So ends a month-long ordeal that started when a U.K. user spotted a GIF containing a racial slur for people of color. Snapchat removed the GIPHY feature as press backlash in the U.K. mounted. Instagram wasn’t aware of the issue until informed by TechCrunch, leading it to remove the GIPHY feature within an hour.
Warning: We’ve shared a censored version of the GIF below, but it still includes graphic content that may be offensive to some users.
The situation highlights the risks of working with outside developers that aren’t entirely under a platform’s control. Piping in external utilities lets apps quickly expand their offering to users. But if developers misuse people’s data, deliver broken functionality, or let objectionable content through, it can reflect poorly on the app hosting them. Facebook is currently dealing with this backlash surrounding Cambridge Analytica. Meanwhile, Instagram just severely restricted its APIs without warning, breaking many developers’ apps in what’s believed to be part of Facebook’s push to shore up data privacy.
Favoring news publishers, Snapchat historically never actively embraced developers, banning use of outside apps that require your Snapchat credentials. It’s more recently started letting devs build and promote their own augmented reality lenses. But after this set-back, we’ll have to see if Snapchat becomes any more reluctant to work with partners.
Snapchat brings back GIPHY after removal due to racist GIF
A racial slur GIF slipped into GIPHY’s sticker library earlier this month, prompting Instagram and Snapchat to drop their GIPHY integrations. Now Instagram is reactivating after GIPHY confirmed its reviewed its GIF library four times and will preemptively review any new GIFs it adds. Snapchat said it had nothing to share right now about whether it’s going to reactivate GIPHY.
“We’ve been in close contact with GIPHY throughout this process and we’re confident that they have put measures in place to ensure that Instagram users have a good experience” an Instagram spokesperson told TechCrunch. GIPHY told TechCrunch in a statement that “To anyone who was affected: we’re sorry. We take full responsibility for this recent event and under no circumstances does
GIPHY condone or support this kind of content . . . We have also finished a full investigation into our content moderations systems and processes and have made specific changes to our process to ensure soemthing like this does not happen again.”
Snapchat and Instagram remove Giphy feature due to racial slur GIF
We first reported Instagram was building a GIPHY integration back in January before it launched a week later, with Snapchat adding a similar feature in February. But it wasn’t long before things went wrong. First spotted by a user in the U.K. around March 8th, the GIF included a racial slur. We’ve shared a censored version of the image below, but warning, it still includes graphic content that may be offensive to some users.
When asked, Snapchat told TechCrunch ““We have removed GIPHY from our application until we can be assured that this will never happen again.” Instagram wasn’t aware that the racist GIF was available in its GIPHY integration until informed by TechCrunch, leading to a shut down of the feature within an hour. An Instagram spokesperson told TechCrunch “This type of content has no place on Instagram.” After 12 hours of silence, GIPHY responded the next morning, telling us “After investigation of the incident, this sticker was available due to a bug in our content moderation filters specifically affecting GIF stickers.”
The fiasco highlights the risks of major platforms working with third-party developers to brings outside and crowdsourced content into their apps. Snapchat historically resisted working with established developers, but recently has struck more partnerships particularly around augmented reality lenses and marketing service providers. While it’s an easy way to provide more entertainment and creative expression tools, developer integrations also force companies to rely on the quality and safety of things they don’t fully control. As Instagram and Snapchat race for users around the world, they’ll have to weigh the risks and rewards of letting developers into their gardens.
GIPHY’s full statement is below.
CHANGES TO GIPHY’S STICKER MODERATION
Before we get into the details, we wanted to take a moment and sincerely apologize for the
deeply offensive sticker discovered by a user on March 8, 2018. To anyone who was affected:
we’re sorry. We take full responsibility for this recent event and under no circumstances does
GIPHY condone or support this kind of content.
The content was immediately removed and after investigation a bug was found in our content
moderation filters affecting stickers. This bug was immediately fixed and all stickers were re-
We have also finished a full investigation into our content moderation systems and processes
and have made specific changes to our process to ensure something like this does not happen
After fixing the bug in our content moderation filters and confirming that the sticker was
successfully detected, we re-moderated our entire sticker library 4x.
We have also added another level of GIPHY moderation before each sticker is approved into
the library. This is now a permanent addition to our moderation process.
We hope this will ensure that GIPHY stickers will always be fun and safe no matter where you
THE FUTURE AND BEYONDGIFs and Stickers are supposed to make the Internet a better, more entertaining place.
GIPHY is committed to making sure that’s always the case. As GIPHY continues to grow, we’re
going to continue looking for ways to improve our user experience. Please let us know how we
can help at: firstname.lastname@example.org.
Instagram reenables GIF sharing after GIPHY promises no more racism
Snapchat has temporarily removed its Giphy GIF sticker feature after a user saw an extremely racist GIF as an option. Snapchat confirms to TechCrunch “As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again. Read More
Snapchat and Instagram remove Giphy feature due to racial slur GIF
“When people view VR, it’s an over-sensory experience like ‘What the fuck?!’ ” will.i.am says, wildly spinning his head around as you can see in the GIF below. That was the Black Eyed Peas’ frontman’s inspiration for creating a 90-minute VR comic book that moves at your pace and lets emotion sink in instead of battering you with visuals. Read More
Inside Oculus and Black Eyed Peas’ VR comic book