Архив метки: Facebook Pages

Facebook launches Candidate Info where politicians pitch on camera

Facebook wants to make YouTube-style monologue videos the new way for politicians to talk straight with their constituency. Today, Facebook launches Candidate Info, featuring thousands of direct-to-camera vertical videos where federal, state and local candidates introduce themselves and explain their top policy priority, qualifications and biggest goal if they win office. Elizabeth Warren (D – MA Senate), Scott Walker (R – WI Governor) and Beto O’Rourke (D – TX Senate) have already posted, and Facebook expects more candidates to jump in shortly.
These videos will soon be available as part of an Election 2018 bookmark in the Facebook mobile app’s navigation drawer. And starting next week, the clips will begin appearing to potential constituents in the News Feed.

Facebook tells me these videos will make it easier for people to learn about and compare different candidates. The effort extends the Town Hall feature Facebook launched in 2017 that offers a personalized directory of candidates they could vote for. Candidate Info will similarly only show videos from politicians running in elections relevant to a given user, so if you’re in California you won’t see videos from the Texas senate race between O’Rourke and Ted Cruz. But you can still find their videos on their Facebook Pages.

With the mid-terms fast approaching, Facebook is trying to do everything it can to protect against election interference by foreign and domestic attackers, offer transparency about who bought campaign ads, connect users to candidates and encourage people to register and vote. With fake news that spread through the social network thought to have influenced the 2016 election, and ill-gotten Facebook user data from Cambridge Analytica applied to Donald Trump’s campaign ad targeting, Facebook is hoping to avoid similar problematic narratives this time around.
You can see some examples of Candidate Info videos below from O’Rourke and Wisconsin Governor Scott Walker.

Facebook launches Candidate Info where politicians pitch on camera

Facebook demands ID verification for big Pages, ‘issue’ ad buyers

Facebook is looking to self-police by implementing parts of the proposed Honest Ads Act before the government tries to regulate it. To fight fake news and election interference, Facebook will require the admins of popular Facebook Pages and advertisers buying political or “issue” ads on “debated topics of national legislative importance” like education or abortion to verify their identity and location. Those that refuse, are found to be fraudulent or are trying to influence foreign elections will have their Pages prevented from posting to the News Feed or their ads blocked.
Meanwhile, Facebook plans to use this information to append a “Political Ad” label and “Paid for by” information to all election, politics and issue ads. Users can report any ads they think are missing the label, and Facebook will show if a Page has changed its name to thwart deception. Facebook started the verification process this week; users in the U.S. will start seeing the labels and buyer info later this spring, and Facebook will expand the effort to ads around the world in the coming months.
This verification and name change disclosure process could prevent hugely popular Facebook Pages from being built up around benign content, then sold to cheats or trolls who switch to sharing scams or misinformation.
Overall, it’s a smart start that comes way too late. As soon as Facebook started heavily promoting its ability to run influential election ads, it should have voluntarily adopted similar verification and labeling rules as traditional media. Instead, it was so focused on connecting people to politics, it disregarded how the connection could be perverted to power mass disinformation and destabilization campaigns.

“These steps by themselves won’t stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads,” CEO Mark Zuckerberg wrote on Facebook. “Election interference is a problem that’s bigger than any one platform, and that’s why we support the Honest Ads Act. This will help raise the bar for all political advertising online.” You can see his full post below.
The move follows Twitter’s November announcement that it too would label political ads and show who purchased them.
Twitter’s mockup for its “Political” ad labels and “paid for by” information
Facebook also gave a timeline for releasing both its tools for viewing all ads run by Pages and to create a Political Ad Archive. A searchable index of all ads with the “political” label, including their images, text, target demographics and how much was spent on them, will launch in June and keep ads visible for four years after they run. Meanwhile, the View Ads tool that’s been testing in Canada will roll out globally in June so users can see any ad run by a Page, not just those targeted to them.
Facebook announced in October it would require documentation from election advertisers and label their ads, but now is applying those requirements to a much wider swath of ads that deal with big issues impacted by politics. That could protect users from disinformation and divisive content not just during elections, but any time bad actors are trying to drive wedges into society. Facebook wouldn’t reveal the threshold of followers that will trigger Pages needing verification, but confirmed it will not apply to small to medium-size businesses.

By self-regulating, Facebook may be able to take the wind out of calls for new laws that apply to online ads buyer disclosure rules on TV and other traditional media ads. Zuckerberg will testify before the U.S. Senate Judiciary and Commerce committees on April 10, as well as the House Energy and Commerce Committee on April 11. Having today’s announcement to point to could give him more protection against criticism during the hearings, though Congress will surely want to know why these safeguards weren’t in place already.

With important elections coming up in the US, Mexico, Brazil, India, Pakistan and more countries in the next year, one…
Posted by Mark Zuckerberg on Friday, April 6, 2018

For more on Facebook’s recent troubles, check out our feature stories:

Facebook retracted Zuckerberg’s messages from recipients’ inboxes

Highlights and audio from Zuckerberg’s emotional Q&A on scandals

The real threat to Facebook is the Kool-Aid turning sour

Facebook demands ID verification for big Pages, ‘issue’ ad buyers

Facebook For iPad Gets Retina-Ready

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Facebook rolled out an update this morning that adds support for the new iPad’s Retina display to its iPad application. According to the release notes in iTunes, users with the new iPad will now see “a crisp, high resolution interface.” The update (version 4.1.1) brings other bug fixes, too, as well as support for additional languages.

The Retina-ready version of the app was hinted at last week, when someone spotted a teaser for the upcoming app in the iTunes App Store’s “New and Noteworthy” section. The message displayed at the time read “Enhanced for the New iPad,” presumably meaning it would soon add support for Retina graphics.

As sure enough, that’s just what it did.

The update brings a number of other bug fixes, too, including the following:

  • You can go offline in chat
  • The right profile picture appears for everyone
  • Your list of friends always includes all your friends
  • In sets of photos, your name is displayed correctly
  • Photos of people who like Facebook Pages load correctly
  • Your friend-request notification only lights up if you have a request

In addition, Facebook users can now change their language to Czech, Danish, Greek, Indonesian, Malaysian, Norwegian (Bokmal), Portuguese (Portugal) or Thai in the updated app.

However, as much as new iPad owners may be excited to see one of their most heavily used apps updated with Retina support, perhaps a more highly anticipated feature (or rather feature request) is support for the Facebook Timeline. As the boldest revision to the Facebook user interface to arrive since the News Feed, the Timeline offers a new way to both display and consume Facebook content. And given the iPad’s screen size, it doesn’t seem like it would be a problem to migrate that interface to the iPad.

The updated Facebook app is available in iTunes now.


Facebook For iPad Gets Retina-Ready