Facebook wants to make YouTube-style monologue videos the new way for politicians to talk straight with their constituency. Today, Facebook launches Candidate Info, featuring thousands of direct-to-camera vertical videos where federal, state and local candidates introduce themselves and explain their top policy priority, qualifications and biggest goal if they win office. Elizabeth Warren (D – MA Senate), Scott Walker (R – WI Governor) and Beto O’Rourke (D – TX Senate) have already posted, and Facebook expects more candidates to jump in shortly.
These videos will soon be available as part of an Election 2018 bookmark in the Facebook mobile app’s navigation drawer. And starting next week, the clips will begin appearing to potential constituents in the News Feed.
Facebook tells me these videos will make it easier for people to learn about and compare different candidates. The effort extends the Town Hall feature Facebook launched in 2017 that offers a personalized directory of candidates they could vote for. Candidate Info will similarly only show videos from politicians running in elections relevant to a given user, so if you’re in California you won’t see videos from the Texas senate race between O’Rourke and Ted Cruz. But you can still find their videos on their Facebook Pages.
With the mid-terms fast approaching, Facebook is trying to do everything it can to protect against election interference by foreign and domestic attackers, offer transparency about who bought campaign ads, connect users to candidates and encourage people to register and vote. With fake news that spread through the social network thought to have influenced the 2016 election, and ill-gotten Facebook user data from Cambridge Analytica applied to Donald Trump’s campaign ad targeting, Facebook is hoping to avoid similar problematic narratives this time around.
You can see some examples of Candidate Info videos below from O’Rourke and Wisconsin Governor Scott Walker.
Facebook launches Candidate Info where politicians pitch on camera
Facebook’s been criticized for tearing America apart, but now it will try to help us forge bonds with our neighbors to the south. Facebook Messenger will now offer optional auto-translation of English to Spanish and vice-versa for all users in the United States and Mexico. It’s a timely launch given the family separation troubles at the nation’s border.
The feature could facilitate cross-border and cross-language friendships, business and discussion that might show people in the two countries that deep down we’re all just human. It could be especially powerful for U.S. companies looking to use Messenger for conversational commerce without having to self-translate everything.
Facebook tells me “we were pleased with the results” following a test using AI to translate the language pair in Messenger for U.S. Facebook Marketplace users in April.
Now when users receive a message that is different from their default language, Messenger’s AI assistant M will ask if they want it translated. All future messages in that thread will be auto-translated unless a user turns it off. Facebook plans to bring the feature to more language pairs and countries soon.
A Facebook spokesperson tells me, “The goal with this launch is really to enable people to communicate with people they wouldn’t have been able to otherwise, in a way that is natural and seamless.”
Starting in 2011, Facebook began offering translation technology for News Feed posts and comments. For years it relied on Microsoft Bing’s translation technology, but Facebook switched to its own stack in mid-2016. By then it was translating 2 billion pieces of text a day for 800 million users.
Conversational translation is a lot tougher than social media posts, though. When we chat with friends, it’s more colloquial and full of slang. We’re also usually typing in more of a hurry and can be less accurate. But if Facebook can reliably figure out what we’re saying, Messenger could become the modern-day Babel Fish. At 2016’s F8, Facebook CEO Mark Zuckerberg threw shade on Donald Trump saying, “instead of building walls, we can build bridges.” Trump still doesn’t have that wall, and now Zuck is building a bridge with technology.
FB Messenger auto-translation chips at US/Mexico language wall