Архив метки: Australia

Attention Melbourne: You May Now Begin Hunting For Virtual Eggs


With all the talk about the potential of Google Glass, I thought it might be nice to drop back in on the current state of Augmented Reality — the kind where you still use a smartphone to view markers or images.

In the spirit of Google’s “20-percent time”, Melbourne Australia based mobile app development company jTribe developed an Augmented Reality Easter egg hunt for their fair city this Easter.

The company took one day a week (for the last 10 weeks or so) to work on their own project which launches today.

The app, which is called EggRaider, has a radar-style viewer to show the general direction of virtual eggs the company has attached to landmarks all around Melbourne. Once you get close to an egg, you switch to Augmented Reality view (by tapping the camera button in the app) to see the egg and collect it. “Race against friends and family to collect the most” says jTribe.

*Note that the virtual eggs are only available at Melbourne, Australia landmarks. There is a demo view though, so you can get the idea of how it works if you are so inclined.

This is not the first AR Scavenger hunt. REI has done one. Clutter magazine another.

What I like most about this concept though is that the company just did it on their own…no waiting around to sell to a client…just a rapid prototype that they brought to fruition and submitted for the sake of coolness, learning and potential as a product.

In terms of future use, this kind of scavenger hunt does have marketing potential for brands, especially within the teen and tween segments. These younger customers are collectors and would probably flock to games and campaigns built around technology like this.

The app is available at iTunes.

Attention Melbourne: You May Now Begin Hunting For Virtual Eggs

BBM Music App Goes Live In BlackBerry App World


Alright BlackBerry fans, the time has come for you to experience BBM Music. If you haven’t heard of it yet, it’s a somewhat inexplicable music subscription service that integrates BBM. As of yet, the app has only been available to beta zone members, but today the app went live in the BlackBerry App World for all to enjoy. And by all, I mean users in the U.S., Canada, and Australia.

Here’s how it works: For $4.99 a month, you’ll have the ability to store 50 songs on your “BBM Music Profile.” Powered by Omnifone, the BBM Music app lets you add friends through BBM integration, at which point you can then get access to the 50 songs on their profiles. So theoretically, you could end up with access to way more than 50 songs, but past your own music, the tracks you’ll be rocking out to won’t necessarily be your style. Oh, and you can only swap out 25 songs a month from your BBM Music Profile.

Then, of course, there’s a free subscription model. But the catch with this free lunch is big: instead of access to 50 full songs, you’ll only be allowed to listen to 30-second clips. I can’t imagine that the free model will do well — I mean, who enjoys a preview of a song?

In any case, you can’t blame RIM for trying, especially in such a viral way. The more friends you invite and add to the app, the more bang you get for your buck. Not a bad idea, but only time can tell if this app will fly or die.

BBM Music App Goes Live In BlackBerry App World