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The Kindle Fire Pulls All Of Amazon’s Cloud Media Onto A Tablet

Kindle Fire

Today, at an Amazon event in New York City (read our liveblog), Jeff Bezos unveiled the Kindle Fire, a new media tablet that pulls together all of Amazon’s media services from the cloud. These include 18 million digital books, movies, songs, magazines, apps, and games.

The $199 Kindle Fire is designed to tap into all of the digital media products and services Amazon has been building for the past few years: Amazon Web Services, Instant Video, Kindle Books, Amazon’s MP3 music store, cloud storage, and Android app store. Oh, and it’s got a brand new Amazon Silk mobile browser that takes advantage of EC2 to load pages faster on the device.

When Amazon was designing the Fire, CEO Jeff Bezos says they asked themselves, “Is there some way we can bring all of these together into a remarkable product offering customers will love?”

You can read Kindle books on the Fire, but if that is all you need it for you will probably better off getting a $99 Kindle Touch. The Fire is for reading, plus everything else. All of your media is backed up and synced wirelessly in the cloud. “You can delete it and get it back when you want,” notes Bezos.

Just as the Kindle includes Whispersync for books, which allows you to pick up reading no matter what device you are using, the Fire does the same thing for movies. You can begin watching on your tablet and then continue on your laptop or Internet-connected TV. The Kindle Fire relies on WiFi, a 3G version was not announced. The device ships on November 15.

The Kindle Fire is pretty much as we’ve been describing it. The Fire has a good chance at being the best Android-based tablet out of the gate. Not just because of the fine-tuned software, but because of all the media you can get on it. Of course, it makes it really easy to buy all of that media from Amazon. But just as Apple builds superior product by integrating the software, hardware, its Web-based store, so too is Amazon trying to do the same thing. And all at an affordable price.

“We are building premium products at non-premium prices,” Bezos repeated a few times during his presentation. His message seemed to be that in an Amazon world you can have the best of both.


Company:
Amazon
Website:
amazon.com
Launch Date:
September 28, 1994
IPO:

NASDAQ:AMZN

Amazon.com Inc. (AMZN) is a leading global Internet company and one of the
most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include
books, music, videos, consumer electronics, clothing and household products.
The majority of Amazon’s…

Learn more


The Kindle Fire Pulls All Of Amazon’s Cloud Media Onto A Tablet

The Kindle Fire Will Have A Whole New “Cloud Accelerated” Mobile Browser Called Amazon Silk

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Jeff Bezos announced a new family of Kindle’s today, including the Kindle Fire and Kindle Touch. But he also had one more thing. The Kindle Fire tablet is coming with an entirely new mobile browser called Amazon Silk. The browser is “cloud-accelerated” in that it splits tasks between the cloud and the device.

“It is very challenging for mobile devices to display modern websites rapidly,” says Bezos. “So we wondered is there some way we can use the incredible computational horsepower of Amazon EC2 to accelerate mobile web browsing.”

Amazon is taking advantage of its Web services and EC2 compute cloud. Instead of waiting 100 milliseconds for each part of a web page to load, Amazon Silk can cache most of a webpage in the cloud and deliver all the subparts at since. And since EC2 has more bandwidth than a tablet ever will, it can do the same tasks in 5 milliseconds instead of 100.

In a video explaining the browser (watch below), one Amazon engineer describes it like this: “You can think of Amazon Silk as a small store for files you access. What we have done is create a limitless cache used to render the web pages you view every day. It does not take a single byte of storage on the device itself.”

The so-called split browser essentially has two homes: on the Kindle Fire itself, and in Amazon’s EC2. Basically, when a user pulls up a webpage on their Kindle Fire, EC2 handles all the rendering to optimize it for the Fire’s screen. Images are resized on the fly, and what’s more, it tracks user’s behavior. Users who visit TechCrunch all the time, will notice quicker load times because Silk detects that pattern of activity and pre-caches the site. Or similarly, if a lot of people going to the New York Times’ homepage today then click on a set of particular stories, those subsequent pages can be predictively pre-cached and delivered faster.

Amazon calls it “Dynamic Split Browsing,” and while it’s not a terribly new concept—Opera Mini similarly optimized webpages for mobile devices—it’s one that could make a huge difference in a user’s web experience.


Company:
Amazon
Website:
amazon.com
Launch Date:
September 28, 1994
IPO:

NASDAQ:AMZN

Amazon.com Inc. (AMZN) is a leading global Internet company and one of the
most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include
books, music, videos, consumer electronics, clothing and household products.
The majority of Amazon’s…

Learn more


The Kindle Fire Will Have A Whole New “Cloud Accelerated” Mobile Browser Called Amazon Silk