Going Beyond an Application Store: How Wireless Operators Will Win by Putting Consumers in Control of Their Mobile Content Experience

When it comes to Internet content, consumers have an expectation that
they are in control-an expectation that developed during the era of
«wireline» and «desktop» Internet interfaces. As wireless networks and
devices continue to evolve and deliver an always-connected experience to
consumers, this expectation of control is already extending into the
mobile realm.
Going Beyond an Application Store: How Wireless Operators Will Win by Putting Consumers in Control of Their Mobile Content Experience

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