That’s why over the past few years, Spotify has been pushing five different paths to putting pressure on the labels to cut it a better royalties deal. They all hinge around the idea of making the labels need Spotify as much as it’s historically needed them. When Spotify launched in 2008, it had no power in the relationship since it had so few listeners. It needed to raise over… Read More
Music listeners are cheapskates. Few will pay Spotify or Apple $10 a month even to stream almost every song ever. Meanwhile, radio services like Pandora hardly scrape by on the meager ad rates after they pay out royalties.
So if Pandora wants to resuscitate the battered corpse of Rdio it acquired for $75 million last year, it can’t just be another unlimited monthly subscription. The… Read More