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Breaking Bad creator is making a new show for Apple TV+ with Rhea Seehorn

Apple TV+’s original programming has received a major boost with the company landing a deal with “Breaking Bad” and “Better Call Saul” creator Vince Gilligan. Apple signed a two-season deal for his new project — dubbed as a grounded drama — that will be unrelated to the two hit series.
Deadline, which first reported the development, noted that “Better Call Saul” star and Emmy nominee Rhea Seehorn will play a lead in the upcoming series. The report also said that Gilligan will be a showrunner and an executive producer for the new project that could see per episode budget cross the $13 million to $15 million mark.

I am OVER THE MOON excited about this!!!! Words cannot express. My heart is exploding! https://t.co/rnqGSO1AvU
— Rhea Seehorn (@rheaseehorn) September 22, 2022

While Gilligan would want another hit series to show off for his resume, Apple would be looking for more high-profile shows to fill in the void of outgoing comedy series Ted Lasso. Jason Sudeikis, who is the lead and an executive producer on the show, is currently making the third and final season of the soccer-centered saga. The series has been a flagbearer for Apple TV+, with multiple Emmy wins and now a deal with Electronic Arts to feature Richmond AFC — the team that appears in the series — in the upcoming EA Sports FIFA 23.
Apple TV+ scored nine Emmy wins this year, which is on par with its competitors like Hulu, Disney+ and Amazon Prime, with 10, 8 and 7 wins, respectively. Notably, Ted Lasso won all four Primetime Emmy Awards for Apple TV+.
The company is looking to diversify its streaming portfolio with multiple deals this year. In August, it said to have signed an agreement with Futuro Studio to turn original podcasts into TV shows. It’s also heavily investing in live sports streaming with deals including Major League Baseball and Major League Soccer.
Breaking Bad creator is making a new show for Apple TV+ with Rhea Seehorn by Ivan Mehta originally published on TechCrunch
Breaking Bad creator is making a new show for Apple TV+ with Rhea Seehorn

The week an Apple event and YC Demo Day collided

Happy Saturday, friends. Welcome back to Week in Review, the newsletter where we very quickly sum up the most read TechCrunch stories from the past week. Want it in your inbox every Saturday AM? Get it here.
This week saw two big events running in parallel: an Apple hardware announcement and Y Combinator’s Demo Day. Either one of those on their own would generally lead our traffic for the week — having them smash into each other on the same day was … interesting. And maybe a little exhausting.
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The Apple stuff: Apple’s event, as their events tend to do, mostly dominated the tech news cycle this week. Rather than turn this entire newsletter into one big list of Apple things, I’ll just say: new iPhones, new AirPods, and a beefy new Apple Watch. Want more words than that? Here’s our roundup of the news.
Y Combinator moonshots: Startups are hard. But every YC batch has at least a handful of companies that seem a little extra hard — the moonshots, if you will. From faux fish to teams that want to reinvent flying, the Demo Day team rounded up some of the wildest pitches.
Musk/Twitter drama continues: Elon Musk is still aiming to undo his multibillion-dollar offer for Twitter, and Twitter still wants to hold him to it. This week a Delaware judge made two decisions in the ordeal: The trial will not be delayed by a month as Musk’s legal team had requested, but Musk will be allowed to “amend his counterclaim with details” disclosed by Twitter security whistleblower Peiter “Mudge” Zatko earlier this month.
LG wants you to buy NFTs on your TV: NFT sales have reportedly tanked over the last few months. Will the ability to buy/sell/trade NFTs on LG smart TVs be the thing that turns that around? No, no, it will not.
Kim Kardashian’s new gig: “America’s favorite reality star is leveling up her repertoire,” writes Anita, with another job title: private equity investor. Kardashian is teaming up with Jay Sammons, formerly the head of Consumer/Media/Retail at the Carlyle Group, to launch a new private equity firm called SKKY Partners.
Jeep’s EVs: Another legendary auto brand is diving deep into electric vehicles — this time it’s Jeep, which this week revealed plans to roll out three different EVs (the Recon, Wagoneer S, and Avenger) by 2025. The company, notes Jaclyn, expects “EVs to compose half of its sales in North America — and all of its sales in Europe — by 2030.”
Patreon layoffs: Patreon, a company that helps creators build out paid membership offerings, laid off employees this week. The layoffs purportedly leave Patreon without much of a security team, which seems … not ideal?
Image Credits: Bryce Durbin
audio roundup
What’s up in TC podcast land this week? “Selling Sunset” star Christine Quinn stopped by Found to tell ’em about her new startup, the Chain Reaction crypto crew talked about the latest drama at Binance, and Burnsy took a virtual trip to Minnesota to put the spotlight on the Minneapolis startup scene for TechCrunch Live.
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Want 15% off an annual TechCrunch+ subscription? Use promo code “WIR” when signing up. Just want to know what TC+ readers were reading most this week? Here’s the breakdown:
YC Demo Day favs: Nearly 230 pitches later, which Y Combinator S22 companies stood out to the Demo Day team? Here are their favorite pitches from Day 1 and Day 2.
The most important slides in your pitch deck: Reporter/former VC/resident pitch deck expert Haje shares his insights on which of the perhaps-too-many slides in your deck are most crucial.
The freemium bar is shifting: Across products from Slack to Google Meet to Heroku, many companies are shifting up their free tiers to offer less. Why now? Anita explores the trend.
The week an Apple event and YC Demo Day collided by Greg Kumparak originally published on TechCrunch
The week an Apple event and YC Demo Day collided

Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden 

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.
Hey, hey, hey! It’s going to be a busy week for the TC crew this week. We’re excited about the Apple event, and Y Combinator has its demo day. Alex welcomes you to YC and Apple week on the Equity podcast, and your trusty Daily Crunch team is poised at our laptops to share the cream of the news-crop with you!
Stay tuned, it’s going to be a wild one!  — Christine and Haje
The TechCrunch Top 3
2Dh1?..Spth!Lmng: Bitwarden’s ability to generate hard-to-guess passwords has made it attractive to investors who just pumped $100 million of new funding into the company, which aims to rid the world of people using the same passwords across their personal and business lives, Paul writes.
‘Wild West’ of climate tech: Mike has a story about Ceezer closing on €4.2 million to figure out a better way for businesses to carbon-offset.
DAO makes us proud: Gaming guild Metaverse Magna is now valued at $30 million after raising $3.2 million in a recent round. Tage writes the company plans to build “Africa’s largest gaming DAO.”
Startups and VC
The EU — those guys who ensured we ended up with cookie banners on every damn website you’ve ever visited — are back at it with a new initiative that could have some major-league unintended consequences on open source software, Kyle reports. The EU’s AI Act could have a chilling effect — “if a company were to deploy an open source AI system that led to some disastrous outcome (…) it could sue the open source developers.”
Our brains are melting in the heat, so here’s some truly god-awful puns to match our current mental age:
What’s a pirate’s favorite growth metric? ARR: Userpilot, a product-led growth platform for SaaS companies, raises $4.6 million, Annie reports.
What do you call suburban justice? Lawn and order: Dominic-Madori reports that JusticeText raises $2.2 million to increase transparency in criminal evidence-gathering.
What kind of bees are made of plastic? Frisbees: Hardware startup Mantle is 3D-printing manufacturing tooling, which could drastically reduce the amount of time to make new plastic parts, Haje reports.
My credit card company is proud of my circus skills. They keep telling me I have outstanding balance: Brex’s CRO is leaving to join Founders Fund, and in her fintech newsletter this weekend, Mary Ann talks with him to figure out what drove that decision.
I walked into an EV dealership, and asked them how much they charge: Exciting news for cars-with-built-in-solar-panels fans; EV carmaker Lightyear raised $85 million and starts to gear up for production, Paul reports.
10 onboarding improvements that cut our customer churn by nearly 3x
Image Credits: Hill Street Studios (opens in a new window) / Getty Images
Managers who run businesses that rely on recurring revenue are often distracted by the never-ending sprint to maintain favorable KPIs. But one metric may rule them all: customer churn.
If new users can’t quickly figure out how to use (or benefit from) your products, it won’t matter how many new customers you onboard each month. But to reduce churn, marketing and product teams need onboarding goals, says Sam DeBrule, co-founder and head of marketing of Heyday.
In a TC+ guest post, he explains the tactics he and his co-founder used to insert themselves into the customer journey, and how the changes helped them reduce turnover by almost 3x.
“If you’re working on onboarding and saw something you liked here, feel free to steal it.”

10 onboarding improvements that cut our customer churn by nearly 3x

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Big Tech Inc.
Manish was behind two of our big stories over the weekend, including crypto exchange Binance announcing it would stop supporting USDC, USDP and TUSD and begin converting the three rival stablecoins into its own stablecoin, BUSD, on September 29. He also writes about India’s information technology junior minister sending a summons to Wikipedia after edits were made to the page of cricketer Arshdeep Singh, “suggesting that some people from Pakistan were behind the act and were attempting to disrupt peace in the South Asian market.”
More to the story: Zack is back with some new developments on Samsung’s data breach notice last month.
Data dilemma: Instagram was handed “a fat fine” by the European Union after it was determined Meta’s social media platform was not properly handling children’s data, Natasha L writes.
Don’t click on that: The Los Angeles School District, the second-largest in the U.S., warned its community of disruptions while the district manages an ongoing ransomware attack, Carly reports.
Trading places: European trading platform Bitpanda added commodities to its list of items that can be traded. Romain writes the move comes as natural gas prices soar across the continent due to the ongoing conflict between Russia and the Ukraine.
Writing the playbook on video games: Rita talks to Tencent’s Steve Martin about the Chinese social networking and gaming company’s ambitions around intellectual property and autonomy.
Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden  by Christine Hall originally published on TechCrunch
Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden 

Apple kicks off fundraising effort to support US National Parks via Apple Pay donations

Apple is introducing a handful of new ways to support U.S. National Parks. The company announced today it’s continuing its annual National Park donation initiative that allows Apple customers to send money to the National Park Foundation in several ways. Starting today, August 21 and running through August 28, the company will donate $10 to the National Park Foundation for every purchase made using Apple Pay on Apple’s website, within the Apple Store mobile app or in any U.S.-based Apple retail store.
Proceeds from the donations will be sent to the National Parks Foundation and aid in its mission to protect national parks. To garner support, Apple will encourage users to engage with curated content on Apple Maps and Apple Podcasts.
Despite the initiative’s positive undertones, the company will be capping its donation once it hits $1 million (or 100,000 purchases), which falls in line with years past. 
“America’s national parks are a gift we share,” said Will Shafroth, the National Park Foundation’s president and CEO, in Apple’s press release. “Apple’s partnership and generous commitment help to ensure that all people see themselves in national parks and feel welcome in these places that belong to all of us.”
Image Credits: Apple
National Parks-focused content on Apple Maps and Apple Podcasts, this year, is centering on Indigenous peoples and their mark on the nation. For example, Apple Maps users can find a list of national parks curated by the National Park Foundation in the app’s “Guides We Love” section. The parks include those that highlight Native history and heritage, Apple says, like those that were the ancestral lands for many Indigenous nations, or where remnants of their settlements can be found. 
The listings include photos, operating hours, distance and a description of what you can expect to find at the park. A link to the National Park Foundation’s website lets you learn about the park in more detail. 
Although Apple wants users to engage with this content, its own National Parks podcast has not dropped a new episode since March 2022. However, the company did compile a list of podcasts featuring Native voices in light of today’s announcement. 
In addition to this news, Apple Watch users are being encouraged to participate in a new activity challenge held on August 27. Users completing a hike, walk, run or wheelchair workout that is at least equivalent to one mile will earn a virtual achievement and sticker inspired by national parks — though there is no need to actually be in a national park to gain this digital reward. 
“We’re proud to partner with the organizations and communities who maintain our parks, educate us about their history, and share them with the world. These treasures are well worth protecting, today and for every generation to come,” said Apple CEO Tim Cook, in a statement. 
The company also took time to highlight last year’s donation, though it did not provide a figure. According to the company, donations allowed Indigenous youth to attend service corps programs at national parks and provided continued support for the Leaders of Color service corps crew, a BIPOC conservationist group. 
Apple kicks off fundraising effort to support US National Parks via Apple Pay donations

Top anonymous social app NGL forced to stop tricking its users

A popular anonymous social app that was misleading its users with fake messages has been forced to change. The top-ranked app NGL, which became the No. 1 app on the U.S. App Store in June, quietly rolled out an update yesterday that sees it now informing users when they receive messages that aren’t from their friends — as users had been previously led to believe. Before, NGL sent these fake messages as a means of creating engagement, then charged for “hints” about the message’s sender.
The app has also now lowered its subscription pricing, which promises to reveal details about who is behind the anonymous messages.
NGL is one of a handful of anonymous social apps that had recently shifted their attention to Instagram after Snapchat cracked down on apps of this nature using its developer tools, as part of Snap’s broader efforts to reduce harm to minors.
To use NGL, users would tap a button in the app to copy a unique URL they could share with friends and followers across the web.
Image Credits: NGL App Store listing
While Snap could prevent direct integrations with its own developer tools, NGL users could still copy and paste the special link into their Snapchat Stories or wherever they chose — like Twitter or any other app. However, a “Share” button in the app made it easy to post directly to Instagram Stories. Then, when others saw the link on their friend’s Story or post, they could click it to anonymously ask that person a question. These questions would appear as messages in NGL’s in-app “Inbox” for users to read and respond to.
However, NGL had a trick up its sleeves. If users didn’t get any engagement on their shared link, the app itself would generate messages automatically. Users had no real way of knowing that these messages were actually fake questions the app was sending them. But many suspected that was the case as the questions sounded like things their friends wouldn’t ask. (We confirmed the messages were fake by generating an NGL link but not sharing it. We then received messages).
NGL’s app reviews have been filled with complaints that its questions seemed to be coming from bots. What’s worse, the app developer was charging users for “hints” to learn more about who was asking the question. This means users were paying, in some cases, for hints about bots!  This could be considered fraud. (We’d advise impacted users to request refunds from Apple.)
The NGL app got its ideas from rival Sendit, a similar social app that also offers a variety of Snapchat games. In fact, Sendit’s maker is now suing NGL for stealing its ideas — the NGL developer previously worked on Sendit before realizing the potential in simply cloning the idea and raking in the money himself. As it turns out, there is some business to be had here. By July, NGL had topped 15 million downloads and had pulled in  $2.4 million in revenue by selling its subscriptions.

Anonymous social app NGL tops 15M installs, $2.4M in revenue as users complain about being scammed

TechCrunch had called out NGL for its misleading tactics and, apparently, someone was listening. (Actually, we do understand there was a discussion between the developer and Apple about this). NGL has not commented.
Yesterday, NGL issued an update that now sees it labeling its fake messages with a tag that reads “sent with from the NGL team.” This is meant to indicate the message is not from a friend but from the app itself. (Arguably, the wording could be clearer. Some users — particularly among its target market of young adults —  could interpret this tag to mean the message is simply being delivered by the app.)
These messages also don’t show a subscription prompt. In addition, the subscription cost was lowered a bit, from $9.99/week to $6.99/week and now includes other features beyond “hints.” For instance, it touts users will get “early access” to exclusive games besides the anonymous Q&A. One of the paid games is already included — an anonymous confessions game.
The app’s rival Sendit’s Q&A feature had worked in much of the same way and it, too, just updated its subscription. Now, instead of just charging for hints, Sendit “Diamond members” can reveal the name and Bitmoji of the sender (in some cases), access exclusive games, unlock a custom icon and remove ads from the experience, the app claims. However, its pricing still remains $9.99 per week.
Though the viral buzz around these apps has since died down a bit, they still remain highly ranked. NGL is the No. 9 app on the U.S. App Store’s Lifestyle charts and Sendit is No. 12 among Social Networking apps.
Top anonymous social app NGL forced to stop tricking its users