Like most stories worth telling, this one begins with bad time management. The day I was set to fly out to San Francisco, I was on the road with a friend driving to Chapel Hill from Chicago. By the time I got back, I had just under an hour to pack for my new home. I got to the airport 20 minutes before my flight and clutched a miracle. Unfortunately, my checked bag was not as lucky. Read More
HeyMarket, mobile CRM for text messaging, stops you from drunk texting your customers
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More
Liftoff delivers personalized ads that are designed to drive actions, not installs
The very mention of e-sports tends to conjure up titles like Bethesda’s Quake, the arena shooter, or Valve’s Dota 2 and Riot’s League of Legends, both arena battle games, which are played by professionals for piles of cash with prize pools in the millions of dollars. But a San Francisco startup called Skillz paid out 21% of last year’s e-sports prizes worldwide, and is… Read More
Skillz is the biggest e-sports company gamers have never heard of
The third tech war will be fought over messaging. And it will be fought everywhere. Read More
Apple’s iOS 10 finally, truly begins the mobile messaging war
Pouring a bucket of ice-cold water over your head, or liking or sharing a charity online might help raise awareness, but what campaigns that go comprehensively viral really need is cold, hard cash. Launched this week, Spotfund has created a site and an iOS app that makes raising $1-$3 donations far easier than before. Read More
Spotfund makes micro-donations easier with social-first mobile app