«Ростелеком» зафиксировал более чем двукратный рост спроса на смартфоны Xiaomi

Самыми популярными стали модели Xiaomi Redmi 5, Redmi 5 Plus, Redmi 5A, Redmi Note 5
«Ростелеком» зафиксировал более чем двукратный рост спроса на смартфоны Xiaomi

Instagram denies it’s building Regramming. Here’s why it’d be a disaster

Instagram tells me Regramming, or the ability to instantly repost someone else’s feed post to your followers like a retweet, is “not happening”, not being built, and not being tested. And that’s good news for all Instagrammers. The denial comes after it initially issued a “no comment” to The Verge’s Casey Newton, who published that he’d seen screenshots of a native Instagram resharing sent to him by a source.
Regramming would be a fundamental shift in how Instagram works, not necessarily in terms of functionality, but in terms of the accepted norms of what and how to post. You could always screenshot, cite the original creator, and post. But Instagram has always been about sharing your window to the world — what you’ve lived and seen. Regramming would legitimize suddenly assuming someone else’s eyes.
The result would be that users couldn’t trust that when they follow someone, that’s whose vision would appear in their feed. Instagram would feel a lot more random and unpredictable. And it’d become more like its big brother Facebook whose News Feed has waned in popularity – susceptible to viral clickbait bullshit, vulnerable to foreign misinformation campaigns, and worst of all, impersonal.
Photographer: Andrew Harrer/Bloomberg via Getty Images
Newton’s report suggested Instagram reposts would appear under the profile picture of the original sharer, and regrams could be regrammed once more in turn, showing a stack of both profile thumbnails of who previously shared it. That would at least prevent massive chains of reposts turning posts into all-consuming feed bombs.
Regramming could certainly widen what appears in your feed, which some might consider more interesting. It could spur growth by creating a much easier way for users to share in feed, especially if they don’t live a glamorous life themself. I can see a case for this being a feature for businesses only, which are already impersonal and act as curators. And Instagram’s algorithm could hide the least engaging regrams.
These benefits are why Instagram has internally considered building regramming for years. CEO Kevin Systrom told Wired last year “We debate the re-share thing a lot . . . But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity.”
See, right now, Instagram profiles are cohesive. You can easily get a feel for what someone posts and make an educated decision about whether to follow them from a quick glance at their grid. What they share reflects on them, so they’re cautious and deliberate. Everyone is putting on a show for Likes, so maybe it’s not quite ‘authentic’, but at least the content is personal. Regramming would make it impossible to tell what someone would post next, and put your feed at the mercy of their impulses without the requisite accountability. If they regram something lame, ugly, or annoying, it’s the original author who’d be blamed.
Instagram already offers a demand release valve in the form of re-sharing posts to your Story as stickers
Instagram already has a release valve for demand for regramming in the form of the ability to turn people’s public feed posts into Stickers you can paste into your Story. Launched in May, you can add your commentary, complimenting on dunking on the author. There, regrams are ephemeral, and your followers have to pull them out of their Stories tray rather than having them force fed via the feed. Effectively, you can reshare others’ content, but not make it a central facet of Instagram or emblem of your identity. And if you want to just make sure a few friends see something awesome you’ve discovered, you can send them people’s feed posts as Direct messages.
Making it much easier to repost to your feed instead of sharing something original could turn Instagram into an echo chamber. It’d turn Instagram even more into a popularity contest, with users jockeying for viral distribution and a chance to plug their SoundCloud mixtapes like on Twitter. Personal self-expression would be overshadowed even further by people playing to the peanut gallery. Businesses might get lazy rather than finding their own styles. If you want to discover something new and unexpected, there’s a whole Explore page full of it.
Newton is a great reporter, and I suspect the screenshots he saw were real, but I think Instagram should have given him the firm denial right away. My guess is that it wanted to give its standard no comment because if it always outright denies inaccurate rumors and speculation, that means journalists can assume they’re right when it does “no comment.”

But once Newton published his report, backlash quickly mounted about how regramming could ruin Instagram. Rather than leaving users worried, confused, and constantly asking when the feature would launch and how it would work, the company decided to issue firm denials after the fact. It became worth diverging from its PR playbook. Maybe it had already chosen to scrap its regramming prototype, maybe the screenshots were just of an early mock-up never meant to be seriously considered, or maybe it hadn’t actually finalized that decision to abort until the public weighed in against the feature yesterday.
In any case, introducing regramming would risk an unforced error. The elemental switch from chronological to the algorithmic feed, while criticized, was critical to Instagram being able to show the best of the massive influx of content. Instagram would eventually break without it. There’s no corresponding urgency to fix what ain’t broke when it comes to not allowing regramming.
Instagram is already growing like crazy. It just hit a billion monthly users. Stories now has 400 million daily users, and that feature is growing six times faster than Snapchat as a whole. The app is utterly dominant in the photo and short video sharing world. Regramming would be an unnecessary gamble.

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Instagram denies it’s building Regramming. Here’s why it’d be a disaster

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Instagram may divide hashtags from captions to end overhashing

Geofenced sharing, Quiz stickers, Stories Highlight stickers and a separate interface for adding hashtags to posts are amongst a slew of new features Instagram has prototyped or is now testing. The last one could finally #cure #the #hashtag #madness that’s infected many of Instagram’s 1 billion users, causing them desperately to fill up their captions with tagged words that make the feed tough to read in hopes of scoring a few extra views or followers. [Update: Instagram has also confirmed the launch of GIFs in Direct messaging. Details below.]
The pace of iteration at Instagram is staggering, and helping it to leave Snapchat in the dust. With Facebook’s deep pockets funding its product, design and engineering teams, Instagram is able to keep its app full of fresh toys to play with. Here’s a look at three prototypes, one test and one confirmed roll out from Instagram.
Hashtag selector
The feature isn’t released or even necessarily testing yet, and Instagram refused to comment on it. But frequent TechCrunch tipster and mobile researcher Jane Manchun Wong was able to dig the designated hashtag selector prototype out of the Instagram Android app’s code. It shows a dedicated “Add Hashtags” option underneath the caption composer and people tagger. Similar past discoveries by Wong have led to TechCrunch scoops about the eventual release of Instagram video calling, name tags, music stickers and more, though there’s always a chance Instagram scraps this feature before it ever launches.

Disambiguating hashtags from captions could make adding them to posts less invasive and distracting, and thereby get more users doing it. That could in turn help Instagram tune its feed algorithm to show you more posts with hashtags you seem to care about, get more users following hashtags and allow it to better sort the Explore page with its new topic channels like Sports, Beauty and Shopping. But perhaps most importantly, it could just make Instagram less annoying. Everyone has that friend that slaps on so many hashtags that their captions become an incoherent mess.
Geofenced posts
Wong also dug out a powerful new feature that could help social media managers, businesses and pro creators reach the right audience. Instagram has prototyped a “Choose Locations” option for posts that lets you select from a list of countries where you want your post to be visible. Instagram declined to comment.

The geofencing feature might enable Instagrammers to design different content and captions for different countries and languages. Facebook has offered geofencing for posts for many years, and Instagram already offers ad targeting down to the ZIP code or mile radius. But if this location chooser launches for everyone’s posts, it could let people and professional accounts express their prismatic identity differently across the globe.
Stories Highlight stickers
Instagram gave me a confirmation that this final find by Wong is officially in testing. It allows users to turn someone else’s Stories Highlight from their profile into a sticker to overlay on their own Story. It’s an extension of the Quote-tweet style feature Instagram started testing in March that lets you turn people’s public feed posts into Stories stickers so you can add your commentary — or dunk on someone dumb. Stories Highlight stickers could create a new path to virality for star creators who could convince their followers to re-share their Highlights and turn their friends into fellow fans.

Quiz stickers
This prototype discovered by WABetaInfo‘s Twitter account allows users to ask a question in their Story and designate a correct answer. The Quiz sticker functions similarly to Instagram’s recently added Poll and Question stickers, but instead of tallying the results or letting you re-post someone’s answer, they’ll immediately see whether they guessed the right answer to your test. This ties into Instagram’s strategy to crush Snapchat by making its own Stories more interactive and turning the connection between fans and followers into a two-way street.

Video tagging
Instagram did confirm the launch of one new feature, tagging people in videos. TechCrunch spotted this last week and Instagram said it was testing, but upon our inquiry told us that it’s now fully rolled out. Video tagging could generate extra visits for Instagram as few people have the willpower to ignore a notification that they were named in a new piece of content. The feature could also help Instagram figure out who to show the videos to by allowing it to place them high in the feed of the best friends of people tagged.

GIFs in Direct
Today Instagram also confirmed that GIFs are rolling out to Direct messaging on iOS and Android, allowing you to search through a GIPHY-powered archive of animated images, or swipe through a trending GIFs section. You can also tap the “random” button after entering some keywords to get a surprise GIF added to your conversation. And after previously obscuring who actually made those GIFs, users can now tap and hold on to them to see the creator and other GIFs they’ve made. Instagram first offered GIFs as Stories stickers in January, and Wong had previously spotted them in Direct in Instagram’s code back in July. Clearly the racist GIF fiasco that led Instagram to temporarily shut down the GIF stickers hasn’t deterred it from expanding its partnership with GIPHY.

Combined, this flurry of new and potential features proves Instagram isn’t allowing its dominance to diminish its shipping schedule. It also demonstrates that Instagram VP of product Kevin Weil’s move to Facebook’s blockchain team and his replacement by former News Feed VP Adam Mosseri hasn’t disrupted the app’s brisk pace of innovation.
The jury is still out about whether Instagram’s biggest new initiatives will take off. IGTV is off to a slow start, but will need time to build a long-form video archive to rival YouTube. And we’ll have to wait and see if users grow addicted to Instagram Explore’s new Shopping channel. But constantly updating the app takes pressure off of any one feature to carry the weight of a billion people’s eyes. Who wants to build a direct competitor to something evolving this fast?

Instagram may divide hashtags from captions to end overhashing

Приложение Telegram для iPhone переходит на Siwft

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